We chose a serif font which doesn’t look too bad using a fallback. While this is ok for serif and sans-serif fonts you wont find any web safe fallbacks for display fonts: no suitable fallback font for Amatic SC Some Screenshots of different email clients Using Georgia as fallback font for Abril Fatface Using Tahoma as fallback font for Josefine Sans If you choose your fonts wisely your mails can still look good for all recipients. How do emails look like for those who can’t see the fonts?īecause we don’t want the recipients email client to choose any other fonts we decided to define fontsets each of them containing your selected webfont and a fallback font. You should find several statistics to get to know your local users. Just google for “email client statistics ”. Nevertheless you should keep in mind depending on your target audience and country between 30% and 50% will not see the webfonts. The list looks short but most of them are in the top ten in global usage and there might be many less popular apps and webmail clients which will also work and are no listed in their article. Litmus wrote an article about this topic mentioning the following list of supported email clients: How many of your recipients can see the Webfonts? There is still no general support for it and maybe it will never be but you can use it if you keep a few things in mind. While it was technically always possible to use webfonts in emails it didn’t make any sense because only a small percentage of recipients could see them.Ĭoding emails is still like making websites in the 90s using table layouts, inline styles and the worst “browser”-standards you’ve ever seen.Ĭampaignmonitor has a huge collections of all CSS statements supported by which email client in which version on which HTML tag. Right from the beginning users where asking why they cannot use webfonts in their emails. Our WordPress email template plugin WP HTML Mail ist about five years old now.
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